Senderos
UK and Latin America
Senderos
B to B Marketing, PR, Sales
member since july 2017
Founded in 2004 and based in Bristol, UK, Senderos focuses on marketing and PR for nature-based, sustainable travel experiences across Latin America. We believe in the role tourism can play in mitigating climate and biodiversity crises while benefiting communities and businesses.
Senderos champions wildlife lodges, small hotels, and expedition ships in Latin America with a strong emphasis on conservation and sustainability. Through responsible tourism marketing and PR, and using the 4Cs framework (Conservation, Culture, Community, and Commerce), we drive positive environmental, social, and cultural change. We help ensure the commercial viability of our partners through strategic marketing and trusted network connections.
Senderos 4C impact
CONSERVATION
Partners directly protect around 400,000 acres of biodiverse land, supporting projects for species like jaguars, tapirs, and condors.
Committed to reducing any negative environmental impact of our work in the UK and Latin America, and balancing whatever carbon we still are unable to eliminate in line with 2030 and 2050 goals.
COMMUNITY
Engage only with partners making significant contributions to local communities through fair employment opportunities, thus contributing to the commercial well-being of operating areas.
Nurturing knowledge and understanding of how the 4Cs work in practice across the UK and German speaking travel industry by developing strong business networks.
CULTURE
Engaging with partners that preserve and celebrate the rich cultural heritage of Latin America, such as Mountain Lodges of Peru’s joint venture in Lares Valley with the Huacahuasi and Choquecancha communities.
Showcasing stories of unique and authentic cultural experiences on our website.
COMMERCE
Network of 27 partners across 7 Latin American countries with a presence in diverse biomes, including Patagonia, Amazon, and the Andes.
Facilitating and encouraging an open dialogue around sustainability across the travel supply chain thanks to our unique market overview between tour operators, DMCs and suppliers.