The Long Run
Virtual Impact Show 2024
26 - September - 2024
Location: Free virtual event
In September 2024, we held the tourism industry’s first Virtual Impact Show. Unlike conventional trade shows, we skipped the cotton count and Insta-ready poolside to bring our audience of over 500 tourism industry businesses and media 12 hours of compelling stories that drive change for people and nature. To explore some of the themes that emerged from the sessions, have a read of our blog post here. Or dive into recordings of the sessions below.
See our 12+ hour journey that explores the transformative power of travel — featuring inspiring stories from our members around the globe
Panel: Tourism and Climate Action - with UN Tourism
Driving Impact in East Africa.
Driving Impact in South and Central America
The Role of Tour Operators, Agents, and DMCs
Driving Impact in Southern & Western Africa
A special thanks to all sustainable tourism and conservation leaders:
Partnerships and Projects Coordinator, Sinal do Vale
KATIE WEINTRAUB
Co-Founder, Samara Karoo reserve
SARAH TOMPKINS
Professor - IU of Applied Sciences, PANELIST
PROF. DR. WILLY LEGRAND
Sustainability Director and Chief of Staff, HBD Príncipe
EMMA TUZINKIEWICZ
Sustainability Officer, Sirikoi
SUSAN KINYANJUI
Managing Director OCanto Group (Trijunção Lodge), Pousada Trijunção
PEDRO TREACHERInsights to Inspire: Twelve Hours of Impact and 12 Talking Points to Drive Change
- Invest in local infrastructure – Co-created, community-driven projects can become self-sustaining over time.
- Finance conservation – Conservation levies provide a simple and effective mechanism to support nature preservation.
- Embed strategic frameworks – The Long Run’s 4C framework helps align business operations with long-term sustainability goals.
- Collaborate beyond boundaries – Cross-border partnerships enable greater knowledge-sharing and collective ambition.
- Encourage slow travel – Slow, meaningful travel experiences embed sustainability organically, without needing explicit labelling.
- Lead with humility – Acknowledging that the sustainability journey is complex fosters a culture of continuous improvement.
- Aim for system change – The tourism sector must advocate for wider systemic changes to truly drive impact.
- Think global, act local – Aligning local initiatives with global sustainability frameworks increases their impact and relevance.
- Communicate with integrity – Transparency and accountability are key to building long-term trust with stakeholders.
- Keep it fun – Curiosity and creativity inspire both teams and travellers to engage with sustainability efforts.
- Build partnerships – Collaborating with established experts leads to stronger, more impactful results.
- Facilitate human connection – Meaningful connections with passionate people drive positive travel experiences.